Embedded Files
Tri-Fold Brochure
Tri-Fold Brochure
This institutional brochure for Corferias, the International Center for Exhibitions and Events in Bogotá, D.C., Colombia, was developed as part of my Visual Design coursework. The piece applied core design principles, especially visual hierarchy, to present information in a clear and structured way. It also integrated Corferias’ corporate colors with section-based tones to strengthen organization and visual consistency. The final result was a polished communication piece aligned with the brand’s identity.
Digital marketing plan
Digital marketing plan
Built a digital marketing plan for Intelligence Defense, a fictional AI-powered cybersecurity company.
Defined a clear strategy for audience engagement across social media, the website, and the blog.
Established the brand’s direction through audience focus, content priorities, key metrics, budget, and evaluation methods.
Developed a target market centered on cybersecurity and technology decision-makers, then refined it through campaign performance insights.
Executed the plan in a multi-week campaign and improved content decisions based on results.
Applied the style guide to maintain a consistent and credible brand presence.
Digital Presence
Digital Presence
Style Guide
Style Guide
Target Persona
Target Persona
Digital marketing Campaign
Digital marketing Campaign
Content Calendar
Content Calendar
Developed a digital marketing plan for Intelligence Defense, a fictional AI-powered cybersecurity company, to build a credible and consistent digital presence.
Established a clear strategy for reaching and engaging the target audience across social media, the website, and the blog.
Defined the brand’s marketing direction through audience focus, content priorities, key metrics, budget, and evaluation methods.
Executed the plan through a multi-week campaign and strengthened content decisions through performance-based adjustments.
Social Platforms
Social Platforms
Blog post
Blog post
Built an SEO-aware travel article on BuzzFeed Community titled “Colors That Move: Exploring Fall in Wisconsin’s Scenic Landscapes,” targeting readers seeking peaceful weekend trips and road adventures in Wisconsin.
Used an inverted-pyramid structure to improve scanability and retention, leading with the main value proposition and supporting it with clear, easy-to-follow destination highlights.
Applied content strategy and audience targeting by curating multiple Wisconsin locations and translating them into practical takeaways that match search intent and reader needs.
Strengthened credibility and trust through reliable sourcing and accurate attribution, reinforcing content authority and reader confidence.
Included a clear call to action designed to drive engagement and sharing, showing the ability to connect storytelling with measurable content goals.
SEO Focused Storytelling Built for Engagement
SEO Focused Storytelling Built for Engagement
https://www.buzzfeed.com/fdurang/colors-that-move-exploring-fall-in-wisconsinas?new_user=true&newsletter_modal=true
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Google Sites
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